Edda Design

Case
Electric vehicles are an emerging reality with a lot of potential, but they still have to find a place of their own in the market. Rieju offered us a very exciting project that was destined to become one of the pioneering endeavors in the field in this country, and asked us to define the stylistic approach.

Challenge
An electrical scooter is technically very different from a regular one, and it was essential to define how those interior differences would shape the outer look of MIUS. We wanted our design to reflect the spirit of the electric vehicle, but at the same time it had to easily fit in the market, to look suitable for actual, daily use and not feel like some impressive but ultimately unreal concept. It was also important to make MIUS appropriate for fleets, as it was a segment of the market that we felt could really benefit from switching to electrical vehicles.

Solution
From the technical standpoint, we avoided placing the engine under the platform, as a lot of electrical scooters do, to keep the familiar shape and functionalities of traditional scooters. We concentrated the masses of the vehicle in the back and placed the engine in the swingarm, which avoids the tension problems that arise in most scooters (and that have to be compensated afterwards). We simplified the chassis, reducing the number of pieces to a minimum, and we included nylon bumpers on the sides, turning MIUS into a very robust vehicle suitable for use in fleets. For a complete overview of the features you can watch the video of the product.