- Client: Grífols
- Year: 2007
- Sector: Medical
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What we did
- Consumer Anthropology
- Value Architecture
- Product Design
- Ideation
- Color&Trim
- Rapid Prototyping
Case
Medical diagnose products require the highest precision standards, and any aesthetical decisions must be secondary to the functionality. Anything less than perfect is not enough.
Challenge
We had to design a robust structure for Grífols's devices, one that would provide an optimal interaction with the machinery within. At the same time, all the products had to convey a unified set of values for the brand. One of the devices, Erytra, also required us to design the software interface, which had to showcase the same values and reliability.
Solution
The clean and organic shapes, robust build, and the easiness of use gave our design a high-tech, friendly feel while minimizing the possibility of errors. One of the devices, GD Spin, went on to win a Reddot Design Award.