Edda Design

Case
The toy dispenser sector, which has remained quite unchanged since its very beginnings, didn't need a revolution. Dispenser machines have a very simple function and a very specific set of features.

Challenge
Without straying too much from the classic dispenser machines, we wanted to focus on a series of ideas: First, our machine should be easily identifiable, and its mode of operation had to become immediately apparent to any kid. We also wanted to simplify the attachment of many dispensers, for those who have to deal with multiple units with different brands of toys. Finally, we wanted to aesthetically separate ourselves from typical tubular dispensers.

Solution
The Bouly Station is a rectangular box with organic shapes in bright shades of orange and yellow, which give it a friendly and cheerful look. The display area, made of transparent plastic, occupies most of the frontal surface, so the toys are always featured prominently. It has a modular design that allows assembling as many dispensers as required horizontally and vertically (plus it can have wheels!).